Merry Christmas from Communicate IT Ah the smell of pine, the opening of the advent calendar, the visits to Santa, and lazy hot summer days at the beach. Don’t you love Christmas? Especially this Christmas. The last message we broadcasted was after the February earthquake. Since then we’ve been recovering, fixing, and adapting to the [...]
The Canterbury Software Summit featured an impressive line-up of speakers this year. It was held at Addington Raceway on 8 September, 2011. With nearly 500 registrations, the annual event surpassed everyone’s expectations as the largest event ever organised by the Canterbury Software Cluster, and the largest event of the Rutherford Innovation Showcase series. The theme [...]
The recent 6.3 quake in Christchurch has impacted us all and life in Christchurch will never be the same.
To get your message heard, you need to understand how your target group obtains information.
To communicate successfully, you need a clear message, aimed at a specific audience, with an explicitly defined intended result. This article describes several steps to help you clarify what you’re trying to say.
If you are in business, you have a message. This message is the key to compelling customers to spend money with you, and should be a primary focus of your promotion campaigns. Yet many companies have a tendency to overwhelm potential clients and stakeholders with information overload.
It happens all the time. Someone in the company wonders, “How hard could this PR business be?” He starts to write a press release. She starts a cold call letter to a journalist. Next thing you know, it’s six months later and the ‘PR campaign’ has been quietly hidden in a drawer.
Before you spend your valuable dollars on a PR programme, you need to determine exactly what you want to get out of it. Studies and statistics can demonstrate the value of PR as a discipline, but to measure meaningful results for your company, you must first define exactly what it is you’re hoping to achieve.
You’ve all heard it discussed before. What’s the angle? What makes your story unique? The angle is the lifeblood of every good journalist, and the ability to present the most intriguing facet of a given situation is what earns loyalty from a publication’s readers. In this article, we’ll take a look at angles and how to develop the most appropriate one for your story.
The media can be fickle. One day they can’t spare a column inch for you, and the next they want all your stories and they don’t want anyone else to have them. Here’s a short primer on how to handle the sometimes desired, sometimes dreaded exclusive. Weigh the story The biggest thing about exclusives is [...]
Have you noticed that you are reading anything remotely connected to Twitter lately? Previously the domain of celebs, teenagers and hip consumer brands, businesses from every sector have jumped on the Twitter band wagon. Indeed, for marketing professionals around the globe it has become some what of a right of passage. No communications strategy is [...]
