May 2008
Hello again!
It's been ages since we caught up, so without further ado let me fill you in on what’s been happening at Communicate IT.
Karen and I have been flat tack the past few months thanks to lots of new and interesting client projects from creating brand spanking new marketing collateral (copy and design), communications programmes, event management and sponsorship raising, to conducting market research studies, government relations, investor relations and profile raising activities.
To help us manage the increasing client demand we've persuaded young newshound James Richardson to cross the divide and join our PR team full time. We have also been very lucky to have high tech marketing extraordinaire, Shannon Thomas helping us out on contract to manage strategic market research projects. And local designer Ross Ellen has been pleasing our clients to no end with his exceptional designs.
It’s awesome to be supported by such talent and looking back over the years in the words of Talking Heads I confess sometimes I ask myself - well … how did I get here? I raise my glass to you all.
Shelley Grell, Director
Research – a valuable service for clients entering new markets – and we can help!
It has come to our attention that many of our clients have been granted NZTE funds to assist with entry into new markets and one of the services that falls under this heading is research.
Research, particularly in the form of identifying relevant opportunities with industry media, associations, exhibitions and contact people in your new market, is something that Communicate IT can help you with.
For example, we recently completed a project along these lines that identified key opportunities for a client wishing to enter a specific market segment in North America.
If you have received funding and would like to conduct some targeted PR to help launch yourselves into your new market, please call for a chat about exactly how we can assist.
Are you tracking your coverage?
From the PR consultancy's perspective, clipping services that monitor the media for all coverage of your company are a wonderful tool, especially now that many of the once free online services used to track stories are no longer available. More…
The Truth about News ‘Exclusives’ - When to give them and why
The media can be fickle. One day they can’t spare a column inch for you, and the next they want all your stories and they don’t want anyone else to have them. Here’s a short primer on how to handle the sometimes desired, sometimes dreaded exclusive. More…
Finding the Right Angle - How to focus the story for the media and the audience
You’ve all heard it discussed before. What’s the angle? What makes your story unique? The angle is the lifeblood of every good journalist, and the ability to present the most intriguing facet of a given situation is what earns loyalty from a publication’s readers. In this article, we’ll take a look at angles and how to develop the most appropriate one for your story. More…
