Canterbury Software Summit & UCONZ event 2011

The Canterbury Software Cluster is the region’s leading ICT industry organisation and holds its annual Software Summit to inform, inspire and encourage networking and collaboration among its members.  With the increasing size and scope of the event and the demands of managing such a large and complex project, the Cluster’s organising committee turned to Communicate IT to ensure its success.  Read the full story.

Nightside Test Design

Nightside Test Design is one of New Zealand’s largest specialised test engineering businesses, and one of our longest standing clients. Founder Peter Brown looked to Communicate IT to “put a toe in the water” around PR and generate awareness for Nightside Test Design’s services. As we secured a few key stories in The Press, The Herald, Electronics News and the cover of Computerworld, Peter saw increasing numbers of contacts and prospects who mentioned they’d heard about Nightside from an article they’d read. Enjoying the impact of this early media success, Peter asked what more we could do.  Read the full story.

CreateIP

Boutique intellectual property firm CreateIP first approached Communicate IT to help launch their IP services business in the Christchurch market.

Objectives: Founder Robert Snoep wanted to announce the firm was open for business and build a company profile, so he turned to Communicate IT. Though CreateIP was not a typical technology-centric client, Communicate IT embraced the challenge in trying to differentiate the team and the service offering, applying fresh and dynamic thinking to the traditionally staid legal services market.

Strategy: Communicate IT conducted strategic industry and competitive research and recommended CreateIP set themselves apart by showcasing the team’s personal approach to IP services. We helped to position them as a quality and service-oriented alternative to the big, impersonal and (dare we say it) boring incumbent legal advisors.

Results: PR is so much more than just about building a sales funnel – it can help with your entire business strategy from raising capital to hiring staff and recruiting a board of directors. Communicate IT developed a website – writing from scratch all of the content, from company and service descriptions to case studies and blog-style articles, achieved a great profile article in NZ Business magazine, and launched a regular client e-newsletter and Facebook page. And today business is booming at CreateIP.

“Communicate IT has undoubtedly delivered increased business and tangible results for CreateIP. From developing a broad and innovative communications strategy to taking complete care of all the campaign implementation details – when it comes to PR and marketing, they are our ‘trusted advisors’, and a welcome extension of the CreateIP family.” -Robert Snoep, Founder, CreateIP

Syft Technologies

Syft Technologies approached Communicate IT based on our reputation for delivering solid PR results for technology companies. With a highly innovative “super nose” machine, they require a PR strategy that raises awareness in both their customer base and the general public.

Objectives: The ongoing objectives are to obtain extensive and repeated coverage in publications specifically aimed at the company’s client base as well as general media; to provide Syft Technologies with marketing collateral such as case studies and newsletters to support sales efforts; and to research and act on additional opportunities for exposure. As the company’s marketing efforts are focused overseas at present many of the target media outlets are international.

Results: Coverage has been steady and overwhelmingly positive. Domestically, Syft Technologies has been seen on One News and ASB Business and heard on NewsTalk ZB, with written coverage appearing on multiple occasions in publications including The Press, NBR and NZ Herald. Their Voice100 was named the Most Innovative Product of the Year award at the 2004 Westpac Hi Tech Awards, and major international media such as Discovery Channel have expressed interest in reporting on the ground-breaking SIFT-MS technology as commercialised by the company.

Allied Telesyn New Zealand Hi Tech Awards

After a highly successful PR campaign for the 2002 Westpac Hi Tech Awards, Communicate IT was invited to tender for both the PR and the event management of the 2005 Hi Tech Awards.

Objectives: The objectives were to raise sponsorship, to promote the Awards to potential entrants and ensure enough quality entries to make the event viable, to manage all aspects of the Awards weekend including five events over two days, and to get as much media exposure as possible for all participants.

Results: A spectacular event with tremendous coverage. Communicate IT successfully obtained full sponsorship of the Awards, including securing Allied Telesyn as the new title sponsor. The weekend’s activities were written about 29 times in print publications and appeared on television seven times, including TV coverage of the Gala Dinner for the first time in the Awards’ 12-year history. Four media sponsors provided over $20,000 in contra advertising, and the web site received over 27,000 page views.

Bluewater Systems

ARM technology specialists Bluewater Systems approached us to publicise their own activities as well as assist in awareness-raising for ARM.

Objectives: The ongoing objectives are to ensure that electronics developers in New Zealand and Australia know about the benefits of ARM technology and how they can decrease development cost and time-to-market with Bluewater’s consulting services and products.

Results: Coverage has appeared in a wide variety of publications both in New Zealand and Australia, including NBR, Voice & Data, MIS and Telecommunications Review, to name a few. Communicate IT also assisted Bluewater in the preparation of its entry for the Allied Telesyn NZ Hi Tech Awards 2005, for which the company was honoured as a finalist in two categories.