Tips and tricks from the Communicate IT team
At Communicate IT, we believe that having our clients learn about PR benefits everyone in the long run. The following articles are designed to assist anyone responsible for their company's communications. We hope you find them enlightening.
The Truth about News ‘Exclusives’ - When to give them and why
The media can be fickle. One day they can’t spare a column inch for you, and the next they want all your stories and they don’t want anyone else to have them. Here’s a short primer on how to handle the sometimes desired, sometimes dreaded exclusive. More…
Finding the Right Angle - How to focus the story for the media and the audience
You’ve all heard it discussed before. What’s the angle? What makes your story unique? The angle is the lifeblood of every good journalist, and the ability to present the most intriguing facet of a given situation is what earns loyalty from a publication’s readers. In this article, we’ll take a look at angles and how to develop the most appropriate one for your story. More…
The Eternal Question
- How to measure ROI from a PR campaign
Before you spend your valuable dollars on a PR programme, it is important to determine exactly what you want to get out of it. Studies and statistics can demonstrate the value of PR as a discipline, but to measure meaningful results for your company, you first have to define what it is you’re hoping to achieve.
Well-executed PR has a definite and positive impact on a company’s bottom line. But it is important to track what your specific PR campaign is doing for your company. In other words, it is important to measure the Return on Investment of your PR dollars, or ROI. More…
Why use a PR agency when you can do it yourself?
The success of a public relations strategy depends on far more than a letter to the editor of the local paper. This article looks at the benefits of working with a professional PR services agency. More…
Distilling the Message
- What are you trying to say?
To communicate successfully, you need a clear message, aimed at a specific audience, with an explicitly defined intended result. This article describes several steps to help you clarify what you’re trying to say. More…
So Many Messages, So Few Dollars
- How to allocate a finite PR and Marketing Budget
There is a universal problem afflicting Marketing & Communications Departments worldwide. This issue applies equally to corporations the size of Coca-Cola and one-man bands operating out of the spare room. More…
