Creating campaigns that deliver successful results
Communicate IT has proposed, co-ordinated and delivered successful PR campaigns that have achieved excellent results for many of our technology clients. Here are some examples:
Syft Technologies
Syft Technologies approached Communicate IT based on our reputation for delivering solid PR results for technology companies. With a highly innovative “super nose” machine, they require a PR strategy that raises awareness in both their customer base and the general public.
Objectives: The ongoing objectives are to obtain extensive and repeated coverage in publications specifically aimed at the company’s client base as well as general media; to provide Syft Technologies with marketing collateral such as case studies and newsletters to support sales efforts; and to research and act on additional opportunities for exposure. As the company’s marketing efforts are focused overseas at present many of the target media outlets are international.
Results: Coverage has been steady and overwhelmingly positive. Domestically, Syft Technologies has been seen on One News and ASB Business and heard on NewsTalk ZB, with written coverage appearing on multiple occasions in publications including The Press, NBR and NZ Herald. Their Voice100 was named the Most Innovative Product of the Year award at the 2004 Westpac Hi Tech Awards, and major international media such as Discovery Channel have expressed interest in reporting on the ground-breaking SIFT-MS technology as commercialised by the company.
Allied Telesyn New Zealand Hi Tech Awards
After a highly successful PR campaign for the 2002 Westpac Hi Tech Awards, Communicate IT was invited to tender for both the PR and the event management of the 2005 Hi Tech Awards.
Objectives: The objectives were to raise sponsorship, to promote the Awards to potential entrants and ensure enough quality entries to make the event viable, to manage all aspects of the Awards weekend including five events over two days, and to get as much media exposure as possible for all participants.
Results: A spectacular event with tremendous coverage. Communicate IT successfully obtained full sponsorship of the Awards, including securing Allied Telesyn as the new title sponsor. The weekend’s activities were written about 29 times in print publications and appeared on television seven times, including TV coverage of the Gala Dinner for the first time in the Awards’ 12-year history. Four media sponsors provided over $20,000 in contra advertising, and the web site received over 27,000 page views.
Bluewater Systems
ARM technology specialists Bluewater Systems approached us to publicise their own activities as well as assist in awareness-raising for ARM.
Objectives: The ongoing objectives are to ensure that electronics developers in New Zealand and Australia know about the benefits of ARM technology and how they can decrease development cost and time-to-market with Bluewater’s consulting services and products.
Results: Coverage has appeared in a wide variety of publications both in New Zealand and Australia, including NBR, Voice & Data, MIS and Telecommunications Review, to name a few. Communicate IT also assisted Bluewater in the preparation of its entry for the Allied Telesyn NZ Hi Tech Awards 2005, for which the company was honoured as a finalist in two categories.
