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The media is powerful. Communicate your message wisely.
Press and public relations (PR) is considered the most cost-effective method of conveying your desired message across successfully and professionally to your target audiences (e.g. media, customers, industry players, influencers, government, stakeholders and staff). This is because when a business communicates to its audiences, brand familiarity and public profile is increased.
Research shows that people read and remember editorial exposure more so than they do with advertising. Editorial is also considered more credible and authoritative. So when a business appears positively in editorial it is more likely to be trusted and perceived as the market leaders than those businesses that rely on advertising alone, or don't appear at all.
We go the extra mile to provide service excellence and outstanding results for all our clients. We understand the intricacies of coordinating world-class PR campaigns, and streamline the methodology to ensure your messages complement your business strategy.
Our services include:
- Strategic Consultation
- Public and Media Relations
- Corporate Communications
- Event Management and Sponsorship
- Content for all written material, including:
- Press releases | - Opinion articles |
- Case studies | - Newsletters |
- Company profiles | - Press kits |
- Award entries | - Speeches |
- Product literature | - Web & advertising content |
- Research and analysis
- Crisis Management
- Co-ordination of photography, multimedia, design and print.
Getting the PR Campaign Underway
At Communicate IT we start PR campaigns by first understanding your industry and target market, what makes you unique and what are your competitive advantages. We will then develop a tailored PR and marketing strategy with the right mix of timely activities aimed at helping you achieve your business objectives. The campaign will be crafted to complement your business strategy to ensure a single consistent and powerful brand voice.
Our objectives are to provide a channel for our clients to voice their successes and elevate their profile. We maintain excellent working relationships with the media, key industry players and influencers, and work with local and international affiliate agencies and suppliers to provide a seamless one-stop operation for all client PR and marketing requirements.
We also never forget that the Media is a very powerful industry. Publicity can create an amazing positive image and raise the profile of your business with tremendous results. But, if handled badly, publicity can also cause serious damage. For the best results, it pays to communicate your message wisely.
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"I think [the mini Company Profile] looks really good. VERY good! Thanks!"
John Cochrane,
Commtest Instruments
"We have had a very nice blip in our traffic and user numbers thanks to the Herald article :-) Thanks for your help with this - excellent result."
Grant Ryan,
RealContacts
"The positioning of InFact in this article is high value stuff for our existing and prospective customers."
Chris Lee,
InFact Ltd
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