Are you tracking your coverage?
From the PR consultancy's perspective, clipping services that monitor the media for all coverage of your company are a wonderful tool, especially now that many of the once free online services used to track stories are no longer available.
While Communicate IT subscribes to a wide range of media, and trade publications, it is not possible to track all of the media all of the time, unless we are following a specific story. This is why we recommend clients consider using a media monitoring agency.
For approximately $150 per month clippings are mailed to us each week (or as they arise) from the service, we then compile them and send them on to the client.
Here are some good reasons why you should consider using a clipping service to keep track of your exposure in the New Zealand market:
- To accurately monitor the level of media response from your many press releases
- To track and compare your own coverage alongside that of your competitors
- To monitor trends or developments that impact on your business segment
- To pick up all the instances where your company is mentioned in media beyond anything that is generated via your media releases and know what is being said about your business.
Back to Newsletter
