Shelley Grell, BA Hons, APR

Mobile:  +64 21 747 355
Email:  shelley(at)


Tech savvy specialist marcoms and event management for NZ innovators since 1999. Managed several Hi Tech Awards and Tech Summit events in Christchurch. Long serving committee member of Canterbury Tech and ITP Nelson. Former Tech PR London and programmer in Cambridge UK.


Since she established Communicate IT Ltd in 1999, director Shelley Grell has earned a strong reputation in the New Zealand hi-tech sector for her PR, marketing and event management contributions.

Over the years she has helped raise the national and international profile of many innovative tech and biotech companies in NZ, Australia and overseas, and has helped them to successfully promote and commercialise their products and services to customers around the world. She is also an accomplished event manager for the New Zealand Hi-Tech Awards in 2002 & 2005, and the Canterbury Software Summit in 2010, 2011, 2012, 2013 and 2014. For almost a decade Shelley was an elected committee member of the Canterbury Software Cluster.

Shelley first entered into PR in 1993 when she joined leading London technology specialist agencies GBC as a graduate PR Consultant and later Bogard Communications as Senior Consultant. At these agencies Shelley successfully managed blue-chip corporate accounts including Unisys, Banyan Networks, Oracle, Uniplex and Radius. Key to this success was her affinity for turning technical jargon into an interesting read, as well as excellent media relations – ‘at last a PR person who understands technology!’

Shelley moved with her Kiwi partner to New Zealand in 1996 and joined a general PR firm in Christchurch to manage key client accounts, including Timberlands West Coast.  She was also the Editor of Antarctic magazine which involved working closely with the New Zealand Antarctic Society and Antarctica New Zealand to interview explorers and scientists from all over the world and write articles about some of the many expeditions and research projects conducted on the ice.

Prior to forming Communicate IT she worked as the Marketing Manager of Computer distributor Insite Technology, responsible for all PR, marketing and advertising campaigns for some well known computer brands.

Shelley has an honours degree in Psychology, with minors in English and Music, from Thames Valley University, London and has certificates in Computer Programming and Photography. She is committed to providing quality and ethical PR in line with the standards set by the PR Institute of New Zealand.